"Swoosh & Tie" CUSTOM MID BLAZER '77 PROGRAM
“Swoosh & Tie” Custom Sneaker Program: Mid Blazer '77 - $1,495
In 1973, Oregon-based Nike created its first basketball shoe and named it the “Blazer,” paying homage to the Portland Trailblazers. It was only its third shoe ever, and it wanted to make sure that the new “Swoosh” logo had plenty of eyeballs on it. So it inked a deal with NBA star George “The Iceman” Gervin of the San Antonio Spurs. With a simple but elegant design and prominent swoosh logo, the shoe was soon on every television set as The Iceman tore through the league as one of its star shooting guards.
Made with a leather upper, a mesh nylon tongue and a textured vulcanized rubber sole, it was at the time the most technologically advanced b-ball shoe on the market. The shoe also gave rise to the first ever “player exclusive” as it had “ICEMAN” written across the heel where the “NIKE” was usually positioned.
With new technology that soon followed, the Blazer fell out of favor with basketball players. However, the shoe’s heavy leather, suede and gripping bottom made it the perfect shoe for skaters that needed durability and traction. So in the 1990’s it crossed over to the skateboarding community.
The shoe continued to evolve as street artist Futura 2000 collaborated with Nike in 2003 for 1000 pairs of olive, tan and navy suede editions. This raised the shoe’s profile and introduced it to new markets. In 2005 pro skateboarder Lance Mountain developed the Blazer SB that had additional padding for the tongue and Air Zoom insoles. Over the years, the Blazer continued to be the subject of high-profile collaborations, including Supreme, Sacai, and Off-White.
It’s time that CMMP took a turn - with your help, of course.
Here’s how it works:
1 - Book an appointment and bring in your favorite tie. If you don't have one you can purchase one of ours.
2 - We procure a brand new Mid Blazer ‘77 in your size as a “donor shoe” to use its authentic sole;
3 - We completely recreate the upper with your choice of suit fabric, leather and laces; and then
4 - We incorporate your necktie (as the swoosh) into a one-of-a-kind custom shoe.
These “one of ones” are a great addition to your sneaker collection, for either display or wearing. Either way, proper style is guaranteed.